Besides having our own lens shaping and edging lab, we also handle tints, anti-reflective coatings and mirror treatments. It’s the eyewear version of soups to nuts. That makes a wallet happy.

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Most affordable eyewear.
By the numbers.

Zenni
$6.95
LensCrafters
$60
Warby Parker
$95
Optician
$300
Why is Zenni way less pricey?

Five pairs, $225. Sweet.

The pool party pair: $56
The 6 hours on the computer pair: $42
The big date night pair: $60
The glove box pair: $67

Acetate frames are CNC machined, hand shaped and individually polished.

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Anti-reflective coatings are applied by an ion gun in a vacuum atmosphere.

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Our software selects which size diamond tip is best for shaping each lens.

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Detailing a few important details

See how we craft Zenni frames and lenses

Where your glasses are going

Magnetic Snap-ons
Magnets in the frame snap on polarized lenses faster then you can say “sunshine.”
Blue Blockers
Beyond UV lenses block harmful blue light from the sun, computer and mobile devices.
3D lens
Watch movies on a 3D TV or at the theater with your own 3D-ready specs.
Frame Futures
Look ahead -- aerospace titanium, aluminum, carbon fiber and ultralight acetates.
Keep your eyes out!
Pairs delivered:
11,000
per
day
More than
1,800
unique
styles
It's every look in the style book.
Facebook fans:
1 million
There are happy Zennistas everywhere.
More than
3,500
frame
choices
That’s endless personality.

Eyewear for
    every you.

Thousands of frames from $6.95 up.
EXPLORE ZENNI

Well-crafted frames, well-priced tags.

How do we have eyewear starting as low as $6.95? We design and manufacture practically everything in house. Our store is 100% online and we ship directly to you, No brick, no mortar, no over-inflated costs.
How does the Zenni price compare?

Expand your self expression.

There’s a Zenni frame for every activity and attitude. Be serious or playful, trendy or cool. That’s sunglasses, progressives, back-to-school specs or a spare pair for the glove box. You’re personality-powered.
See Gina’s eyewear wardrobe

State-of-the-art optical.

Our RX lab has the finest lens crafting equipment from Germany and Italy. We use high tech diamond tipped tools and polish by hand. Lens precision is rechecked after every tint and coating.
Find out what’s behind the glasses

Innovation and design. See what’s next.

Unique frame alloys, composites and acetates. New technologies and fabrication tricks. Collaborations with designers from Milan to Shanghai. Next is what happens when you look ahead.
Discover what’s next in cool

Picture this: ten million frames sold.

At Zenni, we want everyone to have plenty of stylish, high quality glasses without watching their bank accounts shrink. That’s been the mission since 2003. Judging from the responses, people like what they see.
Check out the Zenni resumé

Put self-expression
into action.

Thousands of cool frames, tons of inspiration
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Discover how to
buy eyewear online.

Simple steps, quick answers, big green light go
Learn More
© COPYRIGHT 2017 ZENNI OPTICAL®, INC. ALL RIGHTS RESERVED.
In a hurry to shop Zenni?
Then let’s go shopping!